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Your Name: Aleksandra (Alla for short)
Brand Name: InDecisive Lacquer
Where are you from? Omaha, NE
When have you started? I have been mixing up nail polishes since before someone clever named it “frankening”. I even remember putting eye shadow into my nail polishes! I started experimenting with pigments and doing more intensive research into creating my own polishes at the beginning of 2012, but it took me most of the year to be comfortable enough to sell my creations to others. My Etsy shop officially opened at the end of November 2012.
Is there a story behind the name of your brand? It’s a play on my college major (something called “Decision Science” that no one’s ever heard of- it’s like a mix of psychology and economics). I've studied judgment and decision making for years, but that only serves to make me more aware of it and more… indecisive! That, combined with the fact that I have so many polishes (and I can never decide which to wear) made it seem like a fitting name. My husband actually came up with it!
How many polishes/collections have you created? As far as what I've created commercially: in my shop I currently have 12 different polishes for sale, including 4 shades of color changing “Ichor”. I've also made a limited edition shade with blogger Michelle (@LacquerorLeaveHer) that she named “End of the Universe”, so I guess that’s a total of 13 polishes. I know that’s not too many, but even though I’m always working on new colors, my process for releasing shades is pretty slow. I’m somewhat of a perfectionist, so I want my polish to be as good as it possibly can be before I sell it in my shop. I keep each polish for months, watch it, wear it, give it to friends to wear and critique and I make changes over a lot of iterations before I settle on a final version. If I didn't do that, I’m sure I’d have 20 versions of each polish and that would just be confusing for everyone! I’m so jealous of the indie polish makers that can throw a bunch of things into a bottle, shake it up, and POOF magically appears an amazing polish. I wish I could always do that, but that’s just not how it usually works for me.
Is there a special polish/collection? Why? My original “Ichor” is quite special to me. It changes color from clear to black, so you can layer it over another color and get a *your color here* to black color change polish. This polish is what started it all for me, in that it prompted me to start selling my polishes. I've never seen something like it before, and as far as I know, it’s truly a unique item that you can’t really find other places. The pigment that I use for it is quite expensive (and I buy it in bulk), so I know it’s not otherwise easily accessible to most people. I knew I wanted to show people this awesome effect polish, and I figured it wouldn't hurt to also try selling a few more of my favorite polish creations along with it (just in case people happened to like those too) - and that’s how I started selling my polishes! “Ichor” is definitely my best selling polish, and on the request of my awesome customers I have recently added 3 more colors to that collection (red,blue,purple). The response has been great so far! You have no idea how happy it makes me that people like my creations as much as I do. If that continues, I’ll start looking into adding even more colors!
Where you a polish addicted before starting making polishes? Most definitely! I think you have to be in order to make polishes! It’s a labor of love.
Did you have a blog before making polishes or have you started one after? Nah, I don’t have a blog… I’m sure no one would want to hear me ramble on – if you've read this far though, I’m seriously impressed!
I don’t have a facebook/twitter/etc for InDecisive Lacquer either. People keep telling me I need to do that, but tbh I’m dreading it a little. I can be a little awkward sometimes, so I’m pretty sure I’ll end up putting my foot in my mouth or saying something stupid more often than providing something useful.
Whats your favorite thing about making polishes? My favorite thing about making polishes is that I end up with more polishes! I’ve also met some really cool people doing this, so that’s a nice bonus too.
Can you tell us a curious thing that has happened to you with some client or something funny?
Uhm… well… I guess this could maybe be a little funny: The collaboration shade I made with Lacquer or Leave Her wasn’t actually intended to be limited edition. I’m actually a little bummed that it turned out that way (I worked so hard on it, and a lot of people seemed to really like it), but I had a little bit of an ordeal with the pigment I used to make it. I finished my first batch of pigment on EotU, and I ordered more of the exact same pigment from the same supplier. I ordered a TON of it (I may possibly have a thing for blue polishes, and I had so many plans for it…), but it turns out that the pigment I received was most definitely not the same pigment as I used for the first run of EotU. It looked basically the same (though slightly darker), same supplier, same name… but the problem was that it stained (the old pigment didn’t). It stained everything. Literally everything. I’m still cleaning blue out of places I didn’t think could possibly turn blue. I’m pretty sure it would stain if you just looked at it wrong. As much as I loved the polish, I couldn’t really justify selling people something that would stain their nails blue. I could only sell just the small initial batch I did, and it sold out pretty quick. I guess now after writing this, I realize it wasn't all that funny…
Is there anything you'd Like to share: I just wanted to thank you, Betty, for inviting me to be on your awesome blog alongside so many extremely talented polish makers! I am beyond honored. I can’t wait to read your review and see what you think of my polishes J
Do you ship international? I don’t *officially* but if you’re international really want to try out my polishes, send me a message on Etsy and we’ll see if we can work something out. I prefer to do it on a case by case basis, because there are some places I’m very hesitant to ship to.
Contacts:https://www.etsy.com/shop/InDecisiveLacquerLets see some swatches!
Black SpeckledGorgeous multi sized black glitter on a clear base making it a very multi-purpose black speckled glitter. One coat over the pink base Mollon Amelie. The glitters spread nice and evenly and dried quite fast. Um lindíssimo glitter top coat composto por glitter preto matte em várias dimensões. Esta combinação torna-se bastante versátil sobre praticamente qualquer cor. 1 camada sobre a cor base que é o Rosa Amelie, da Mollon. Os glitters aplicam-se muito bem e a dispersão e homogémea. Tempo de secagem rápido.
White SpeckledVery similar to black speckled, this is its antagonist. A formula very well pigmented filled with muli sized (yet small) white glitter it is a much needed glitter top coat. 1 coat over Mollon UV #63 Côte d'Azur. Fast drying time.
Muito semelhante ao seu antagonista, o White Speckled é composto por glitter branco matte em vários tamanhos ( todos de pequenas dimensões) numa base transparente. A aplicação é muito fácil e o glitter espalha-se muito bem ficando com um acabamento homogéneo. 1 camada sobre o Mollon UV #Côte d'Azur. Tempo de secagem relativamente rápido.
The stickers are by Born Pretty Shop. I applied them on the nail with no trouble at all . They are quite cute and inexpensive, Around 3$ for the bunch. As you can see by the picture bellow the page with the stickers is quite large, so totally worth the price. They stick ino the nail very well and hold on tight after just one coat of top coat.
Os autocolantes dourados aplicam-se com bastante facilidade. Colam bastane bem e não descolam nas pontinhas. Quando se aplica top coat, eles aguentam-se muito bem!
Don't forget my 10% OFF Coupon code!
Sparkly VampireThis polish is beyond gorgeous! Fine red glitter fills a dark red/brownish base color and makes this polish into a sexy weapon! I loved loved loved wearing it. 3 thin coats for full opacitu and a gorgeous shinny finish. I applied one coat of a glossy top coat to make the outcome deeper and shinnier and it dried in around 5 mins. LOVE IT!
Este verniz é lindíssimo! A fórmula tem uma textura lisa apesar de repleta de microglitter vermelho numa cor base vermelho sangue quase castanho. Adorei usar este verniz! A aplicação foi muito simples, 3 finas camadas que secaram rapidamente num acabamento liso e homogeneo. Terminei com 1 camada de top coat glossy para conferir mais profundidade ao acabamento!
Cosmic Bubbles
This is a cosmic polish indeed! The formula is very similar to white speckled even tho it has not a clear base but a bright vivid blue . What a fantastic outcome! If you could picture a bright starry sky this is what it would look like. The finish is a shinny crelly after 3 thin coats. Drying time of around 6mins.
Um verniz cósmico sem dúvida! A fórmula é muito semelhante ao White Speckled mas em vez dos glitters brancos numa base transparente, a base é de uma azul vivido e brilhante lindíssimo. Após 3 camadas o acabamento crelly mostrou-se no seu explendor e brilho! Sem top coat nas fotos! Tempo de secagem de cerca de 6 mins. Gostei bastante de o usar!
* * * Thank you so much Aleksandra, for all your attention, patience and support to me and this project! I do wish you the best! <3
Once again I show my total support for Indie Makers and my full respect for their work. I will not translate the interviews because words and meanings get lost in translation. I hope you understand. Please pm me or comment bellow if you have any doubts. If you are an Indie Maker and wont to participate in the project, please contact me through Facebook or email (blog.bettynails@gmail.com). You are still in time! Don't Forget to come tomorrow !
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I hope you loved today's Post!
What was your favorite part? Let me know all in the comment section bellow!
Please do comment, follow and share if you liked, your feedback is very important to me and to all the girls that invested in this project!
Kisses & See you tomorrow !
*This is a post for the Guide A-Z :Indie Brands*
Hi Girls & Boys!
Your Name: Sabrina Brouwer
How many polishes/collections have you created? As of today there are 29 polishes available at my shop from holo to duo chrome to glow in the dark to glitter and even glow in the dark. Some of them are part of collections and others are stand alone's. 
Do you have a best seller? I've made a holographic top coat (Spectraflair 35) that glows blue in the dark a while back which was sold out in just one day. Therefore I decided to create more glow in the dark/holo polishes. A purple version will be available from October 9th.
Contacts
Personal Notes from Betty:
Your Name: Sabrina Brouwer
How many polishes/collections have you created? As of today there are 29 polishes available at my shop from holo to duo chrome to glow in the dark to glitter and even glow in the dark. Some of them are part of collections and others are stand alone's. 
Do you have a best seller? I've made a holographic top coat (Spectraflair 35) that glows blue in the dark a while back which was sold out in just one day. Therefore I decided to create more glow in the dark/holo polishes. A purple version will be available from October 9th.
Contacts
Personal Notes from Betty:
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